Our services capitalize on our expertise in environmental and heritage psychology, community-based participatory research, and conducting policy analyses. We center diversity, inclusion, equity, and social justice in all our work with a focus on how historic preservation/built heritage conservation practice can be more relevant to people and groups with minoritized identities.

  • Policy analyses—suggested changes to preservation/conservation policies
  • Audits of preservation/conservation laws, regulations, and guidelines to identify bias
  • Stakeholder identification and engagement
  • Placemaking solutions that capitalize on the older built environment/historic assets
  • Human-centered urban design
  • Heritage marketing
  • People-centered historic preservation/heritage conservation advocacy and fund raising
  • Historic preservation/heritage conservation education

Specific examples of how we can help

Public sector / local, state, federal government

Problem 1: Your agency is not sure how the laws, regulations, and/or guidelines it uses for its historic preservation/built heritage conservation activities contain bias that helps to sustain practices that are exclusionary and inequitable to members and groups of the public you serve.

Solution 1: We will audit the preservation laws, regulations, and guidelines that your agency uses in order to clearly identify bias. Optionally, we can help identify stakeholders whose values, meanings, and priorities should be considered and facilitate a process to produce a community-driven report that identifies these important values, meanings, and priorities categorized by specific stakeholder groups. We can then use this information to help identify additional areas of bias with your agency’s laws, regulations, and guidelines.

Problem 2: You know how the laws, regulations, and guidelines that your agency uses sustains bias, but you’re not sure how to address this bias. You’re looking for ideas that have been successfully used elsewhere and have precedent.

Solution 2: We will work with your staff, elected leaders, and community stakeholders to come up with potential solutions, guided by case studies from the US and abroad that represent best practice.

Private sector / design, planning, and real estate development firms

Problem 1: Your urban/regional planning or design firm is interested in how to approach the preservation/conservation of older places from a people- and human-centered perspective that recognizes, fosters, and maximizes the potential for placemaking, place attachment, and sustaining or growing individual and group place identity.

Solution 1: We will conduct a review of the relevant literature from the social sciences, planning, design, and participatory research disciplines and select specific case studies to empirically inform your planning and/or design issue. We can also design a custom applied social science and/or participatory research project, tailored to your specific needs, that will help provide answers for your particular planning and/or design strategy.

Problem 2: Your real estate development firm specializes in the rehabilitation/reuse of older buildings, but would like to know better how to engage and connect with potential buyers or renters of your property. You are interested in the specific psychological factors that draw certain people to older buildings and how to use these factors for more effective marketing.

Solution 2: We will analyze your existing marketing materials and provide specific advice on how to better target your market. Optionally, we can develop custom studies that will engage your potential clients to understand their unique motivations and desires in relation to living or working in older properties.

Non-profit sector

Problem: Your non-profit preservation advocacy organization is dealing with declining membership and revenue. You are interested in solutions to reverse this trend. In addition, you may be interested in ways to target and engage new constituencies in order to increase the diversity of your members/supporters.

Solution: We will study and analyze your marketing materials to help understand how different constituencies may react to these materials. We can then provide specific recommendations on how your organization’s message and overall communication can change in order to achieve your goals. Optionally, we can engage with specific membership groups to test market your ideas before they are launched. We can also use this process to evaluate and analyze your existing marketing materials and provide you with a report on how your target group perceives specific materials or your organization.

Education sector

Problem 1: You are a leader of an historic preservation/built heritage conservation program in higher education and would like to know how your curriculum could change to be more inclusive of people with minoritized identities and their needs, values, and priorities. You may also be interested in ways to increase the racial and ethnic diversity of students in your program, which relates to your curriculum.

Solution 1: We will audit your program’s curriculum with a focus on the following areas: 1) centering of the voices of minoritized people and groups in readings, guest lecturers, and faculty; 2) representation of current best practices, methods, and guiding research in the preservation/conservation field; 3) how well your curriculum matches your school’s and or university’s strategic plan. We will then provide specific recommendations for change.

Problem 2: You are a teacher or administrator from a K-12 school who wants to represent a more people- and human-centered focus on historic preservation/built heritage conservation, but aren’t sure how to approach this work.

Solution 2: We will develop a custom learning component with suggested lesson plans which focus on people- and human-centered historic preservation/built heritage conservation.

Don’t fit into these areas or you’re not finding the solution you need?

If there’s something not on this list, contact us and we will work with you to come up with a potential work plan for a solution tailored to your needs. Let us know, via the form below, what your needs are and we will be in touch with you shortly.